An Unbiased View of Johnnie Walker Blue Label Ultra
This is the globally allotted launch made out of uncommon stocks, which include whisky from ghost distilleries which might be no longer in operation. Below 888 bottles were designed all over the world.
This new, lightweight bottle is usually a point of exquisite splendor; but far more importantly, it demonstrates what is feasible In terms of lightweighting glass. We're going to keep on applying these learnings across our variety, getting much more progressive strides as we glance to the way forward for Scotch.”
Diageo’s experimented with sustainable packaging ahead of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the idea on the spear for glass—especially for companies wishing to sell in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been made by adopting a examination-and-find out product, planning and exploring devoid of limitation and imagining what the future of light-weight luxury packaging could provide.
Our fantastic mixture of our people and brands is our magic, and within our inclusive and supportive lifestyle, your chance to prosper is unlimited.
From peaty whisky to fruity whisky, lean on our pro insights to discover the full selection and character of different whisky flavours.
The result is undoubtedly an industry-1st that, as well as obtaining exquisite beauty, showcases what luxurious, lighter-weight, decrease-carbon bottles of the longer term could seem like. As Component of the Diageo Spirit of Progress action prepare, Johnnie Walker aims to lessen the excess weight of glass used in its packaging; an ambition that's geared toward decreasing the amount of carbon emissions affiliated with packaging.three Whilst the engineering is not nevertheless available to start bottles of this bodyweight at scale, permanently, the awareness Johnnie Walker has garnered is by now getting placed on lightweighting initiatives throughout the Diageo portfolio.
Sure—this collectible version could be ordered on the internet and transported securely for your doorway with signature confirmation.
Liquid Light-weight enveloped visitors inside a mesmerizing interplay of sunshine and shadow, with shifting mild passing by way of glass sorts and projecting exquisite styles on to white partitions.
We're here everytime you're able to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new products launches and the newest from our world of whisky.
5 years in the past, Johnnie Walker set out with a specific ambition; to move the spirits business forward. Possessing observed that lots of luxury types have been heading in a new route – ‘delicate’, instead of ‘heavy’ – the model sought to experiment with certainly one of its most luxurious whiskies. Aiming to drive the boundaries of lightweighting glass, all in the identify of progress.
“We took our vision to the group of qualified glassmakers and through a 5 12 months test-and-find out procedure slowly learned how to create stylish, light-weight glass. The technical challenges that lightweighting provides led us to include a variety of layout and creation specifications that we couldn't have envisaged Firstly of our journey; through the necessity of a tear fall form which We've moulded to still mimic the long-lasting square type of Johnnie Walker bottles, to the addition of the protective cage to permit for your round foundation, plus the hand-producing and filling of each particular person bottle in order to avoid damages in manufacturing.”
“As opposed to keep this new information close to our upper body, we’re energized to offer a royalty-free of charge licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxurious ordinarily usually means hefty—Consider thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker really wants to upend that imagining and embrace the Idea that lithe is lavish.
We have been a worldwide chief in beverage Liquor with An impressive collection of brand names across spirits and beer.
That activity fell to Diageo’s world structure director Jeremy Lindley. Strength and protection were Lindley’s priorities, but functionality needed to abide by form. Just after learning the Obviously strongest form for glass may be the teardrop—the shape it The natural way assumes website when liquid—Lindley and his staff created a teardrop with square sides, inside of a nod to your classic Johnnie Walker silhouette.
Johnnie Walker got down to advance the spirits market by experimenting with lightweight glass for its luxury whiskies, motivated because of the development to 'fragile' rather than 'hefty' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.